Sign up for the “New Blogger Bootcamp”
Do you want to start a blog, but you’re not sure where to begin?
Do you have a blog, but you want to know how to take it to the next level?
If so, the New Blogger Boot Camp may be for you!
Presented by blogger, copywriter, and consultant Kristen King, the New Blogger Boot Camp 8-week webinar takes beginning bloggers through the process of creating a strong foundation for a strategic, sustainable blog.
From figuring out whether blogging is right for you and making technical decisions to planning your content and growing your readership, New Blogger Boot Camp is a high-energy, step-by-step guide to carving out your place online.
WHO SHOULD ATTEND
Aspiring and brand-new bloggers who want to start off on the right foot and create the foundation for a strong blog and long-term blogging success.
WHAT YOU’LL LEARN
At the end of the 8 weeks, students will have all the tools and information they need to get a new blog off the ground and, if they completed all of the assignments, may even have their own blog up and running already.
WHAT YOU’LL GET
Registered attendees will receive a printable PDF workbook to help them apply the skills they learn, audio recordings of each session for future reference, and access to a members-only e-mail discussion list to share ideas and questions throughout the 8 weeks of the webinar. In addition to the weekly webinar students will also receive weekly assignments based on the curriculum to reinforce the skills and techniques they learn.
New Blogger Boot Camp is scheduled for Mondays, January 11 through March 1, 2010, from 7 to 8 p.m. ET. As long as you have a computer with Internet access and a phone line, you have everything you need to attend!
Monday, January 11 — Intro to Blogging
– WHY to blog: What’s in it for you?
– WHO should blog: How do you know if you’re a blogger at heart?
– HOW to blog: Should you strike out on your own or join a network?
Monday, January 18 — The Technical Side of Blogging
– FREE vs. PAID: How and where should you host your blog?
– PLATFORMS: Blogger, WordPress, TypePad… Picking the right platform for you
– DESIGN ON A DIME: Creating a great-looking blog without breaking the bank
Monday, January 25 — Getting Started Blogging
– GOALS: What are they and how can you measure them?
– SETUP: What needs to happen to get your site up and running?
– PLANNING: Strategy, content, and editorial calendars
Monday, February 1 — Search Engine Optimization (SEO)
– METADATA: The search-friendly code behind your blog
– TAGS & CATEGORIES: Making your content reader/search engine friendly
– BONUS ROUND: Importance of alt tags, links, page titles, and more
Monday, February 8 — Blogging Best Practices
– CONTENT TYPES: What kinds — and lengths — of posts should you write?
– IMAGES: Where to find pictures and how to use them to compliment your content
– COMMUNITY: Comments, comment policies, and linking
Monday, February 15 — Blog Promotion
– SOCIAL MEDIA: Twitter, LinkedIn, Facebook, StumbleUpon, and more
– BLOGROLLING: Building your blogroll and getting on other blogs’
– GUEST BLOGGING: How writing and hosting guest posts can build your traffic
Monday, February 22 — Monetization
– ADVERTISING: Direct ad sales, ad networks, and Google/Yahoo ads
– AFFILIATE PROGRAMS: What they are, what they can do for you, and where to find them
– INDIRECT INCOME: Using your blog to promote other products and services
Monday, March 1 — Kitchen Sink Week
– YOUR QUESTIONS: Any lingering questions? Ask them this week…
– WRAPUP: If you take nothing else from this webinar, remember these key points
– YOUR MISSION: What happens next
ABOUT INSTRUCTOR KRISTEN KING, MPS
Kristen King, MPS, is a prolific blogger and social media user who’s been writing for the Web since the late 1990s. Her freelance writing blog, Inkthinker, was named one of the Top 10 Blogs for Writers in 2006, and she won several recognitions as a women’s health and women’s business blogger at global media network b5media from January 2007 through October 2008.
A sought-after public speaker, Kristen has presented at the National Press Club, National Writers Union, Society for Technical Communications, The George Washington University, University of Mary Washington, Virginia Commonwealth University, Women’s National Book Association, Editorial Freelancers Association, Virginia Press Women, and American Independent Writers, among others.
In 2009, Kristen joined the faculty of GWU’s College of Professional Studies as an adjunct professor. She teaches an upper-level graduate course she designed in the Master of Professional Studies in Publishing program on designing for the Web and integrating print and electronic publications.
She is a member of the Board of Directors and Chair of Marketing & Communications of American Independent Writers, where she edits the organization’s blog, runs its website, and administers its social media presence. She was honored as the recipient of the 2009 American Independent Writers President’s Award. Also in 2009, Kristen joined the Network Solutions Social Web Advisory Board.
Kristen holds an MPS in publishing with an electronic publishing concentration and a BA in English.
Early Registration (before midnight December 19): $347 for all 8 weeks
Regular Registration (beginning December 20): $397 for all 8 weeks
Individual Classes (attendance and audio recording only): $59.99 apiece