The healthcare system is continually evolving and it’s the significant changes that are set to occur which shape the trends for the year ahead. In order for healthcare specialists and institutions to manage the course and direction of the change, it’s important for them to be proactive by watching and evaluating the future trends and integrating them into their planning. Here is a look ahead to some of the significant marketing trends for healthcare in 2017:
1. Creating Smarter Content
The internet is one of the most important components in any marketing plan especially the healthcare industry. An increasing number of patients are turning to the internet to search for information about illnesses, prescriptions, and the best healthcare facilities available. With increased competition to gain patients attention it’s paramount that website content is interesting, authoritative and share-worthy.
A large part of the healthcare system is also reliant on students wanting to pursue a career in nursing. This means that content marketing for online MSN administration courses and other similar programs needs to be on top form in order to attract the attention of potential students.
2. New Marketing Platforms
Everyone in marketing understands the importance of social media sites such as Facebook and Twitter but what is growing in popularity is the use of social messaging apps like Messenger and Whatsapp. These convenient apps are evolving into multi-purpose platforms which allow for real-time patient conversations and bring about new marketing possibilities.
The general public is becoming increasingly impervious to old-style advertising methods which have led to the development of more sophisticated marketing delivery systems. Contemporary marketing methods are becoming more personalized with the idea of identifying user interests and delivering relevant content on a one-to-one basis.
3. Live Video
With the evolving development of internet and mobile technology, the popularity of using live videos is spreading throughout the web. Video has a far stronger audience appeal than text so it’s imperative that healthcare marketing harnesses this by providing live streaming video on websites and social media platforms.
With the constant changes to the healthcare system it’s important that the industry is getting new students on board within various specialty areas. Using live video as an educational tool will broaden the study options for students on RN to MSN online programs and is more likely to pique potential students’ interest in working in the healthcare sector.
4. Patients are Informed Consumers
Patients are now much more likely to research and browse all of the medical and health information that is available to them before making any decisions which means the marketing battle starts long before the patient sets foot inside the hospital doors. Today’s patients look into treatment options themselves and consider provider selection criteria before making an informed decision so the aim of healthcare marketing now is to provide all of the information possible and focus on maintaining provider recommendations.
The main point to remember with future healthcare trends is that the importance lies in providing one-to-one conversations with the patients and using contemporary marketing techniques to focus on them as individuals.
Liposuction surgeries can be either minor or major, depending on the issue you want handled. In particular, the part of your body that you want to be dealt with and the amount of fat you want removed. Whatever the circumstance you are facing, you should make sure you are prepared for the kind of surgery you are going to undergo.
This is a delicate procedure, and you should not leave all the responsibility for its success to the doctors and the state of the art technologies they use. You are to take care of your own body and this kind of impact cannot be successful without your facilitation. Even the most sophisticated surgical methods will not be effective if you do not prepare for them.
Your doctor or surgeon should give you instructions on what you should do to prepare for this procedure; you should also be briefed on the kind of treatment you will go through after the surgery is done so that your body can heal. Here are some of the preparation tips that could help:
- Work on losing weight- Undergoing this procedure does not mean that you won’t have to work to lose weight ever again; you should be close to your ideal weight before you go for the operation. No matter how much skill is put in the surgery, you can actually erase the results after a couple of months if you are not working to maintain your new weight.
- Stop smoking – This is a habit that can cause complications in liposuction procedures. Smoking deprives your body tissues oxygen, and this can result in the healing process taking longer than expected.
It can also cause other harmful effects like tissue death and excessive scarring. It would be to your benefit, if you quit smoking permanently, but you can as well stop way before the operation and begin again at the end of the healing process.
- Change your medication- You may be taking other medicines as you prepare for this surgery, make sure your doctor is aware of the other prescriptions you are on so that you can be advised on what you should adjust. There are drugs that inhibit or cause too much blood clotting and they should be avoided during this period.
Drugs that could also affect the anesthesia during the surgery should also be removed from your prescription before the surgery. Take note that this does not mean you should stop taking all your medication; you must consult your doctor first before making any changes in this area.
To make this procedure successful and have you satisfied with the outcome, you should be ready to make the necessary adjustments as you are guided by your doctor. Certainly, your wish is to have the best results possible form this process, this can be made a reality if you follow the guidelines and take the medication you are expected to beforehand. Go for your liposuction operation expecting success.
As you’re reading this, millions of people around the world are in urgent need of a blood transfusion. A timely donation of the correct blood type can literally prove the difference between life and death for a patient, and what many people don’t realize is that blood donation is a very brief and simple process which can have life-saving consequences.
Just one unit of blood can give three people a renewed chance at life, while the entire donation process takes less than an hour from entering to leaving the clinic. In other words, giving up one unit and one hour of your life to donate blood can prevent three other people from dying. If you knew it was that easy, would you not be willing to give blood?
Shockingly, nine out of 10 people who are medically suitable to give blood aren’t doing so. Would they see it differently if a friend or family member urgently required a donation? Those who do give blood often speak of feeling satisfied afterwards, knowing that their small sacrifice could make the world of difference to another person.
This infographic from Union Quay Medical Centre (http://www.unionquaymedicalcentre.ie/general-practice.html) maps out the key details of blood transfusion, including a step-by-step guide to the process and the compatibility of blood types. It also lists the situations where a person would not be eligible to give blood – for instance, anyone who has had a tattoo or piercing, or who has been to a foreign country, in recent months is advised not to donate.
If you have decided to give blood, firstly well done! Secondly, keep in mind that there’s more to it than turning up at the clinic and letting the medics take a blood sample. Avoid strenuous activity and alcohol consumption for at least a day after giving blood. If you feel dizzy or light-headed, take a rest. You deserve it after doing something which could save another human’s life.
As the end grows ever closer your thoughts may inevitably move towards your funeral. While you won’t be there to see it, you might want to be involved, to some extent, in the planning of it.
You know those closest to you will be there to mourn for you but, you also want them to celebrate your life, to find a way to smile through the tears and remember you as the fabulous person you were and the good times you had together.
That is why you may want to inject some of your personality into the day rather than simply having a generic send off. Plus, you will know that there will be little reminders of you that may come as some comfort to your friends and family.
However planning a funeral is expensive and you probably don’t want to burden your loved ones with more cost than is necessary. Did you know that a funeral costs £3,702 on average? Firstly, you can click here to find out how to get that cost down. Secondly, injecting your personality into your funeral plans doesn’t have to cost anything extra, here are a few low cost ways you might want to do it:
Did you know that Frank Sinatra My Way is the most popular funeral song? But, forget the popular songs or songs that you expect to hear played at a funeral and go for a song that really shows off your personality. Whether you are into hip hop, heavy metal or reggae, or there is a song that says it better than anything else can – choose the one that you really want.
Co-op Funeralcare found that humour is often a key consideration when choosing music and 1 in 10 said they would consider ‘another one bites the dust’ by Queen at their own funeral. If you want to raise a laugh, what better way to do it than through the music?
Perhaps there is song that everyone would associate with you the second the music starts – whatever it is – go for it!
Forget black! Sure this is a time to mourn but it is also a time to celebrate your life – so tell your friends and family that they must come in bright colours or colours of your choice if there are particular ones you are partial to.
As with the dress code make sure the colour scheme reflects your personality – if pink is your favourite colour, make sure that is apparent in the day – through everything from flowers to your coffin, if you wish.
Photo / video montage
If you really want to add your personality into the funeral why not create a photo and or video montage that portrays you exactly how you want to be remembered – this is also gives you a chance to say goodbye the way you want to.
It is your funeral, so make sure it is done your way. While you may not be there for it, you will have some comfort in knowing that those closest to you will appreciate the small touches that reflect you.